Digital marketing is a combination of two-word digital +marketing. lets first understand digital and marketing separately
Digital means using online or electronic channel such as a computer, internet etc
Marketing is an exercise, set of systems, and the process of creating, communicating, delivering, and exchanging offerings with values for customers, partners, and society at large.
Digital marketing covers all marketing purposes using electronic devices or the Internet. Businesses include all digital channels such as search engines, social media, email, and websites to connect with current and potential customers. It can also be known as ‘online marketing’, ‘internet marketing’, or ‘web marketing’. In easy words, any form of online marketing is called digital marketing.
WHY DIGITAL MARKETING?
Using digital marketing you can increase your reach to a potential customer as a comparison to traditional marketing.in traditional marketing, yours business is only confined locally but in digital marketing, you can take your product globally.its also cost-effective as a comparison to traditional marketing.
Digital marketing can help brands to improve their customer relationships. Digital marketing strategies such as social media are not only great for improving customer service, but they can help improve customer relationships by allowing brands to know customer needs and desires. Which can also help brands to build brand loyalty.
HOW DOES A BUSSINES DEFINE DIGITAL MARKETING?
Digital marketing is defined as the use of many digital channels and digital tactics to connect with potential customers where they spend most of there time online. Many digital tactics such as digital advertisement, email marketing , online brochure, and many more.
The experienced digital marketers have a clear picture of how each digital marketing campaign supports their goals. And depending on the goals of their marketing strategy, marketers can decide a larger campaign through free and paid channels.
For example, A content writer can create a list of blog posts to help generate leads from recently released business e-books. The company’s social media marketing companies can help them promote these blog posts through paid and organic posts on their social media accounts. The email marketer creates an email campaign to send more information about the company to those who download the ebook.
TYPES OF DIGITAL MARKETING
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Pay Per Click (PPC)
- Affiliate Marketing
- Native Advertising
- Email Marketing
- Online PR
- Inbound Marketing
- Sponsored Content
Search engine optimization(SEO)
SEO stands for Search Engine Optimization, this is the process of optimizing your website so that your website ranks above the search engine result pages (SERP). Hence the increasing number of organic (free) traffic to your website.
There are many ways to increase the traffic to your site
On-page SEO is focused on all the content on your website.this is all about to optimize your website pages so that they can rank higher on search engine result pages.
This is all about building the backlinks from the high authority relevant web pages so that the traffic to your web pages can increase and it can help your website to rank higher in search engine result pages.
Technical SEO introduces to optimizing your website for crawling and indexing, but may also involve any technical process that can improve search visibility.
Content marketing is a marketing approach creating valuable relevant content to attract and retain the clearly defined target audience.
Content can be created in form of blog post, whitepapers, infographics,ebooks and many more forms.which can help the business to increase sales and generate revenue.
Social Media Marketing
Social media marketing is a marketing approach promoting brands, services, and your content through social channels.so that the brand awareness, traffics and leads to business can be increased.
There are many social media platform are there to promote business
Pay Per Click(PPC)
This is a paid form of digital marketing.PPC is driving the traffic to your website by paying the publisher every time when your ad is clicked.
The Different Channel of PPC
Which is one of the common platforms provided by google.which allows you to Pay for per click to appears in the google search engine result pages.
In this platform, you have to pay for a customized image, audio, video advertisement which you publish for your target business audience.
Users can pay to have a series of posts in a news feed of a dedicated audience, dedicated to accomplishing a specific goal for your business. This goal can be website traffic, more Twitter followers, tweet engagement or even app download.
Linkedin sponsored messages
you have to pay to send messages directly to specific LinkedIn users based on their industry and background.
In affiliate marketing, you can get the commission to promote someone else product or services on your websiteor social channels.e.g. Amazon affiliate where you place the amazon product links on your website/social media. when customers purchase the product through your link then you get the commission.
Native advertisement is using paid ads, it matches the media format in which it appears.it always found in social media feed. unlike other as such as banner or display ads its not look like ads.
Many companies use email marketing to promote their products or services through the mail with there target audience. some e.g. of the email marketing campaign
- Blog subscription newsletters.
- Follow-up emails to website visitors who downloaded something.
- Customer welcome emails.
- Holiday promotions to loyalty program members.
Online PR is an online marketing strategy that is used by businesses to increase their online presence. Network of digital PR agencies with journalists, bloggers and influencers and send online press releases to get high quality backlinks, social media mentions, and improve your search engine optimization (SEO).
Inbound marketing is the marketing method in which you attract, engage and delight customers at every stage of the buyer’s journey. You can use every digital marketing strategy listed above, during an inbound marketing strategy, the customer experience that works with the customer, not against them. Here are some examples of inbound marketing versus traditional marketing:
- Blogging vs. Pop-up Advertising
- Video Marketing vs. Commercial Advertising
- Email Contact List vs Email Spam
Sponsored Content, as a brand, you pay another company or institution to create and promote content that discusses your brand or service in some way.
A popular type of sponsored content is effective marketing. With this type of sponsored content, a brand sponsors an influential person in their industry to publish company-related posts or videos on social media.