Tomorrow is the day when you have to appear for a digital marketing interview, there will be some specific questions related to digital marketing. You must have a strong knowledge of marketing tools and strategies to crack an interview. We will give you an indication of what kind of answers you should give.
If you are preparing for a digital marketing interview, then this article will help you, which includes answers to some common digital marketing interview questions.
Let’s take a look at some of the top digital marketing interview questions with answers.
Q1. How would you classify the digital marketing?
The digital marketing is divided into two segments, which are online marketing and offline marketing. In online marketing, you can take the help of social media in terms of content, e-books to get the maximum traffic on links. Whereas, offline marketing encompassing emails, cold calls, placing ads or reach out targeted audience via digital mediums.
Q2. Explain the role of SEO (Search Engine Optimization) in digital marketing?
SEO indicates search engine optimization, which helps increase visibility of blogs, sites or pages in Bing, Google and Yahoo. In short, it gets your ranking on the first page of search results.
For example: You are looking for certification programs. You will type keywords such as certification in digital marketing, digital marketing courses, digital marketing courses and training programs in India. Keywords play a great role in SEO. After typing the keyword, you will come across several links on the first page, thus indicating the importance of being on the first page.
Q3. Which are the main areas where keywords used to optimize for better website ranking?
It is the task of analyzing, selecting and researching the top keywords to entice traffic from search engines to your website.
Following are the areas for better page ranking:
- Keywords in headlines
- Keywords in meta tag
- Keyword in website title
- Keywords in web page content
Q4. Which is the best marketing way: SEO, PPC or Digital Marketing?
SEO, PPC, Display Media and Content Marketing is the strategy used to achieve goals like productivity, you cannot do PPC or SEO without a content marketing strategy. Millions of factors go into it, the main point being how to use strategy to drive traffic quickly.
Q5. How Digital Marketing knowledge help you to grow your business?
Think about your skills that can benefit the business. Don’t forget to mention the digital marketing campaign that you’ve learned in the past. The interviewer is really asking what makes you different from other candidates in terms of knowledge, experience and expertise that can help the company or existing customers.
Q6. What attracted you to this vacancy of digital marketing?
When the interviewer is asking you what has attracted you about this vacancy, there are some things he wants to know. Give the interviewer a good idea about your values and preferences that match the needs of the company. Be honest and ask yourself what you applied for this job – was this the place? company? Or a great opportunity? Pay attention to the role and say that you wanted to work for one of the best organizations and this opportunity was an important step in taking the career forward.
Q7. Which are the important tools for online marketing?
- Crazy egg heatmaps
- Submit Express Link popularity
- XML sitemap generator
- Keyword discovery
- Favicon generator
Q8. What are the traits of bad links?
- Links from those websites that are not indexed in Google
- Spam links from articles or blogs
- Poor authority website
- Penalized website
- Links from low traffic
Q9. Explain your market automation tools experience?
In any business, you need marketing tools to connect with your consumers. You have to get connect with number of tasks to increase the ROI (Return on Investment). Some of the scalable tools to generate leads are:
- Constant Contact
Q10. What is Google AdWords?
An advertising service for companies wishing to advertise on Google and its other networks. It is the most PPC advertising system in the world.
Q11. What do you mean by search engines?
Search Engine is a software system that is used to find out specific information through World Wide Web. The most well-known search engines are:
Q12. Why is online marketing is in trend as compared to offline marketing?
By Online marketing anyone get the information immediately of any product. Anyone can easily contact customers and give feedback. Making campaigns in real time is also easy.
Q13. How do you keep upto date with new digital marketing trends?
This is often asked by the interviewer. To get regular updates it is important to scout various digital marketing blogs and subscribe to the newspaper. You can also talk about networking and marketing events where you interact with people who in turn help you in your business. Some famous resources are Social Media Examiner, Mashable, Neil Patel Blog, etc.
Q14. How does google AdWords work?
Google AdWords works on an auction system, which happens every time a user searches for a keyword. In addition, it works on PPC (pay per click), which means that you pay the price you quoted.
Q15. How you can improve conversion rates?
By testing various elements on the site, especially on the landing page. On landing pages you can also experiment with functional, layout and style.
Q16. Name some Google AdWords ad extensions?
- Affiliate location extension
- Call extensions
- Promote extension
- Structured snippet extension
- App extension
- Sitelink extension
- Callout Extension
Q17. What steps should be taken if your ad gets disapproved?
Once you know why your ad has been disapproved, start with fixing the problem. After editing the ad, wait for approval status. Do not panic because it can be one business day .
Q18. What is the best way to increase traffic to your website?
Although there are scores of ways to increase traffic to your website, the most effective way is to use referral links and invest in SEO management. You can also post content on LinkedIn on a daily basis to increase traffic. By doing this, you will create a platform where guests will keep coming back.
Q19. Name some identification of a good PPC landing page.
Some of the identification of a good PPC landing page are:
- A clear call to action
- Trust symbols
- A powerful headline
- A list of advantages
- An image showing the context
Q17. What is keyword streaming?
Keyword streaming is all about analyzing relevant keywords and select the best of them for the website based on your target audience. This is done to get organic traffic and leads.
Q18. Why do we do competitive analysis?
In response to this digital marketing interview question, suggest that competition analysis is considered a strategic element. This is a very important part of the company’s marketing plan. Identifying competitors and evaluating their strategies is very important to determine their strengths and weaknesses. It is difficult to establish the USP (unique selling proposal) of a product without conducting a proper competition analysis. Apart from this, it also helps in deciding on strategies to attract targeted consumers.
Q19. What is a responsive website?
Responsive website refers to a site created using Responsive Web Design (RWD). It is compatible with many devices and browsers, and responds very well to user interactions.
Q20. What are some useful Digital Marketing tools?
The top Digital Marketing tools are:
- Alexa Ranking
- Buffer App
- Crazy Egg Heatmaps
- Digital Point Keyword Tracker
- Google Analytics
- Google Keyword Planner
- Keyword Discovery
- SubmitExpress Link Popularity
- XML Sitemap Generator
Q21. Can you tell the difference between branding and direct marketing?
Branding: It is a marketing strategy where a company creates a name, logo, or design that can be easily identified as a brand name. It is a long-term process, which is achieved consistently and deliberately and is considered the most effective.
Direct marketing: It is a technique to reach potential customers through various mediums, such as email, mail, pamphlets, catalogs, flyers, and more.
The basic difference between the two is the time and mode to reach consumers. Branding is done to create awareness, while in direct marketing; The company reaches its customers directly.
Q22. What is Google AdWords Remarketing?
A targeted marketing strategy helps marketers reach people who have already visited their website, but do not make any purchases or provide any leads. Google AdWords remarketing helps to target the right people with the right ads at the right time. Remarketing is also known as retargeting and is helpful in increasing conversion rates and ROI, as previous site visitors can become familiar with your brand and turn into potential customers.
Q23. What are different types of digital marketing?
Different types of digital marketing are –
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Content Marketing
- Email Marketing
- Social Media Marketing
- E-commerce Marketing
Q24. Why should you take up digital marketing certification? Is that even relevant?
Of course, this is relevant. A certification helps to gain and increase your authority on a professional level and adds value to the work. You will get to learn new skills and establish knowledge of the subject. In addition, it is helpful in exploring new work opportunities in professional organizations.
Q25. What is conversion rate in PPC?
Conversion rate = The number of conversions / the total ad clicks.
For e.g. If you get 10 conversions from 100 clicks, that means your conversion rate is 10%.
Q26. How will you avoid Google penalty?
Google penalty can be avoided by ensuring that:
- The website is simple, clean and well performing
- The website is mobile friendly
- The website is user friendly
- Links are not broken
- Content is not duplicate
- Smart keywords and tags are used
Q27. Why is online marketing preferred over offline marketing?
This is the era of digital marketing and the prospects are extraordinary. Some of the reasons contributing to the success of online marketing over offline marketing are –
- Global reach
- Easy access to online information
- Better interaction with customers
- Better tracking of the leads and results.
Q28. Mention some bidding options.
Some of the bidding options are –
- Cost Per Click (CPC)
- Cost Per Thousand Impressions(CPI)
- Cost Per Action (CPA)
Q29. What are the limit for Adwords Ad characters?
For Adwords Ad characters, headlines and sub-headlines should not exceed 30 characters. Descriptions should be within 90 characters.
Q30. What should be the idea approach for effective Pay Per Click campaigns?
The ideal approach for an effective Pay Per Click campaign should be –
- Adding more PPC keywords to expand the reach
- Splitting ads into smaller segments to have a better click-through-rate (CTR)
- Reviewing non-performing PPC keywords
- Refining landing pages to align with individual search queries
- Improving campaign relevancy by adding negative keywords
Q31. What is the success metric of social media?
Social media is not all about the number of likes and followers, if these likes and followers do not generate sales, leads or promotions in your business, they are not adding any value. Put some intelligent examples in front and focus more on audience engagement.
Q32. How will you decide if a link is a bad link?
Bad links have –
- Irrelevant and broken address
- Low page rank and low traffic links
- Links from link exchanges
- Link from same anchor texts from different websites
- Links from sites not indexed by Google
- Spam links
- Paid links
Q33. List some of the qualities of an effective PPC.
Effective PPC qualities are –
- Expansive – The keyword list should be growing and adapting.
- Good quality score – It should get more visibility at lesser costs
- Relevance – It lists targeted keywords.
- Exhaustive – It should cover the “long tail of search.”
Q34. What are some of the important components of a PPC campaign?
The important components of any PPC campaign are –
- Ad copies
- Landing page
- Bid amount
- Call to Action
Q35. Explain the benefits of PPC for Lead Generation.
Following are the benefits of using PPC for lead generation-
- Attracts relevant and potential users
- Helps to achieve immediate keyword rankings and traffic
- Bids on various stages of the marketing funnel
- Provides complete control on message for each funnel stage
- Effectively tracks the ROI
- Grows your leads database and markets them with other methods
Q36. Name the key metrics to measure success of paid search campaigns.
The success of paid search campaigns can be measured by following metrics.
- Click Through Rate (CTR)
- Conversion Rate
- Cost Per Conversion
- Quality Score
- Wasted Spend
Q37. What do you understand by quality score of an ad?
This is a rating given by Google of the quality and relevance of both keyword and PPC ads. This is multiplied by the maximum bid to determine the rank of the advertisement in the ad auction process.
Q38. Tell us some effective ways to improve the quality score of an ad.
The ad can have a good quality score if –
- Keywords relevant to the landing page have been used
- Ad groups have been designed in more targeted campaigns
- High quality AdWords ads have been written
- Smaller ad groups have been used
- Negative keywords are used in ad groups
Q39. How will you use Twitter for business development?
Twitter is one of the most essential channels to boost business, and this catch is the use of the most trending hashtag, which can drive massive traffic to the website.
Q40. How will you use LinkedIn for marketing?
Using LinkedIn is an idea to boost brand image. With around 500 million users, it is an ideal place to communicate with the audience. We can answer users’ questions, participate in discussions, and post brand relevant content to educate users.
Q41. Why should we use YouTube for marketing?
Youtube has become a very important social media marketing channel these days. We can present a better picture of the brand by creating interesting videos, which can help boost SEO traffic, improve brand awareness, increase social reach, and ROI.
Q42. How will you write a perfect marketing email?
An effective marketing email should include –
- Highly attractive subject line
- Actionable language
- Aligned subject line and email copies
- Product benefits for the consumer
- Brief and relevant info about the product/service
- Actionable language in CTA
Q43. Tell me what KPIs you would use in social media reporting.
The most popular key performance indicators in social media reporting are
- Traffic data
- Active fans/followers
- Brand mentions
Q44. Have you ever heard of Google My Business? If yes then shed some light on it.
Yes, it is a service offered by Google, where a business can be listed on Google search engine to have improved visibility. It requires –
- Adding and updating business information
- Adding photos of the business
- Interacting with consumers
- Responding to Google reviews, on time
- Managing business information
Q45. What is Google Trends?
It is another very useful service by Google, which monitors the popularity of a keyword in a particular region in a particular time frame. It uses real time search data to understand user behavior.
Q46. How will you draft a great marketing email?
The main motive of sending out mails to the consumers is to make them aware of the brand and connect with them on a personal level. While sending out any marketing mail, we should
- Use a very strong and attractive subject line
- Keep the mail simple
- Address the user’s need rather than talking about the brand
- Keep the CTA hard-hitting and useful
Q47. How will you Increase the CTR?
The CTA button plays a major role in improving CTR, as people take action when asked to do so. So use the hyperlink tab of Click Here! Know more! Buy now! Can contribute to improve CTR.
Q48. How will you write a great Call to Action (CTA)?
A CTA button should be simple, loud and very clear. To create a perfect call to action, we should –
- Keep the CTA button visible and upfront
- Use action-oriented language
- Create urgency
- Talk in first person
- Keep it short and sweet
Q49. What should be the ideal length of marketing mails?
They should not be long and clumsy. It should give maximum all important information in the first or second line. The entire mail must be read within 10 seconds.
Q50. Mention the limit of AdWords ad characters?
Headlines 1, 2 and 3 can be 30 characters and description lines 1 and 2 can be 90 characters.
Following these few digital marketing questions and answers for your interview will definitely give you success. Best wishes for your dream job.